Customer Personas
Understanding our customers through the 5 Stages of Market Awareness. Each persona represents a different level of awareness about their problems and our solution.
“The Multilingual Professional”
Overview
Elena spends 10-15 hours per week on emails that should take 3 hours due to translation and grammar workflows. She's constantly switching between Dutch, Spanish, and English, worrying if her writing sounds professional enough.
😫 Pain Points
- •Spends 20 minutes writing 3-line emails
- •Constant anxiety about typos in client communication
- •Translation workflow hell with DeepL copy-paste
- •Worries her non-native English limits career growth
🎯 Goals
- •Write perfect emails in 30 seconds instead of 20 minutes
- •Sound as polished as native speakers
- •Get 15 hours back per week
- •Advance to Director level with confidence
🌍 Languages
🛠️ Current Tools
“The Tool Optimizer”
Overview
Marcus pays for 12+ productivity tools (€150/month) and constantly searches for the perfect all-in-one solution. He knows tools exist but hasn't found YoBert yet. He tests everything obsessively before committing.
😫 Pain Points
- •Tool fragmentation - uses 5 different writing tools
- •Subscription fatigue at €450/month for software
- •Context switching between apps breaks flow
- •Tired of being disappointed by overhyped products
🎯 Goals
- •Consolidate tool stack to save €80-100/month
- •Work 35 hours/week instead of 60
- •Be fully present with kids during custody time
- •Find the 'perfect system' and stop searching
🌍 Languages
🛠️ Current Tools
“The Aspiring Professional”
Overview
Sarah doesn't realize her writing workflow problems are solvable. She attributes her struggles to lack of discipline rather than missing tools. She spends hours on emails but thinks 'everyone else is just better at this.'
😫 Pain Points
- •150+ unread emails, constantly feels behind
- •Last-minute presentation panic (finishes at 11pm for 10am meetings)
- •Overthinks every email, still sends with typos
- •Thinks successful people are just 'naturally disciplined'
🎯 Goals
- •Look effortlessly professional like LinkedIn influencers
- •Get promoted to Senior PMM
- •Stop staying late at work for simple tasks
- •Feel confident sending emails without re-reading 5 times
🌍 Languages
🛠️ Current Tools
“The Seasoned Expert”
Overview
Rajesh knows about YoBert and has had the website open for 3 days but is skeptical of new tech after being burned before. He needs enterprise-grade proof before trusting his €200K proposals to any tool.
😫 Pain Points
- •Spends 10+ hours per proposal obsessively proofreading
- •One typo could cost €200K engagement + reputation damage
- •Competing with younger consultants who are faster with tech
- •After 25 years, still worries if English phrasing sounds 'off'
🎯 Goals
- •Write proposals in 3 hours instead of 10
- •Work 15 hours/week while maintaining income
- •Protect 20-year reputation from mistakes
- •Retire at 57 at peak of career
🌍 Languages
🛠️ Current Tools
“The Scale-Focused Founder”
Overview
Lena is on day 11 of her YoBert trial. Her team loves it, ROI is proven (12 hours saved this week), and she's ready to buy but comparing pricing plans. She's the quality control bottleneck and needs to scale her team's writing ability.
😫 Pain Points
- •Rewrites 60% of team's client deliverables (5 hours/week wasted)
- •Guilty when working evenings = missing daughter's bedtime
- •Team uses Grammarly but still can't write at her level
- •Can't scale to €2M revenue if she's still the writing bottleneck
🎯 Goals
- •Scale to €2M revenue working 25 hours/week
- •Make team write as well as she does without her involvement
- •Close laptop at 5pm daily, never miss bedtime
- •Eliminate €5,000/month senior copywriter QA role
🌍 Languages
🛠️ Current Tools
“The Creative Senior”
Overview
Frits just got a new computer and dreams of writing poetry and a book about his life. He used to make music on computers decades ago, but modern technology feels overwhelming. Typing is extremely difficult - his fingers just don't move as fast anymore. Speaking, however, comes naturally. He's looking for a way to express his creativity without the frustration of slow typing.
😫 Pain Points
- •Typing is extremely slow and frustrating
- •Modern technology feels overwhelming
- •Creative ideas flow faster than his fingers can type
- •Wants to write but the keyboard is a barrier
🎯 Goals
- •Write and publish a poetry collection
- •Write a book about his life stories
- •Communicate faster via computer
- •Express creativity without typing frustration
🌍 Languages
🛠️ Current Tools
About These Personas
These customer avatars are based on Eugene Schwartz's “5 Stages of Market Awareness” framework from his book Breakthrough Advertising. Each persona represents a different stage in the customer journey, from being completely unaware of their problem to being ready to purchase.
Research-Based
Each persona includes detailed demographics, psychographics, pain points, and goals based on real user research.
Actionable Insights
These personas inform our marketing messaging, product features, and customer communication strategies.
Living Documents
We continuously update these personas based on customer feedback and market research.